Cookie Policy
High Coast Health Shop (“we”, “us”, “our”) uses cookies and similar technologies on this website.
This Cookie Policy explains what cookies are, how we use them, what types of cookies may be used, and how you can manage your cookie preferences.
High Coast Health Shop is operated under Innova Horizon AB and is part of the wider High Coast Health Intelligence ecosystem.

What Are Cookies?
Cookies are small text files stored on your device when you visit a website.
They help websites function, remember preferences, support shopping cart and checkout functions, understand how visitors use the site, and improve the user experience.
Cookies may be placed by the website itself or by third-party services used on the website.
How We Use Cookies
We may use cookies and similar technologies to:
- make the website function properly
- support shopping cart and checkout functions
- remember cookie preferences
- improve website performance
- understand how visitors use the website
- analyze traffic and page interaction
- support security and fraud prevention
- improve product pages, testing information and customer experience
- support marketing or communication tools, where applicable and consented to
Non-essential cookies, such as analytics or marketing cookies, should only be used where a visitor has provided consent. Cookie consent should be specific, informed and possible to withdraw, which follows the general GDPR/ePrivacy approach used for websites targeting users in Sweden and the EU.
Types of Cookies We May Use
Strictly Necessary Cookies
These cookies are required for the website to work.
They may be used to:
- keep the website secure
- remember cookie choices
- enable shopping cart functions
- support checkout
- process orders
- prevent misuse or technical errors
These cookies cannot usually be disabled without affecting core website functionality.
Functional Cookies
Functional cookies help improve the user experience.
They may be used to:
- remember preferences
- keep forms working correctly
- remember language or display settings
- improve navigation and usability
These cookies are not always strictly necessary, but they help the website work more smoothly.
Analytics Cookies
Analytics cookies help us understand how visitors use the website.
They may collect information such as:
- pages visited
- time spent on pages
- links clicked
- device and browser information
- approximate location based on IP address
- traffic sources
We use this information to improve the website, product pages, health testing information and customer experience.
Analytics cookies are only used where required consent has been given.
Marketing Cookies
Marketing cookies may be used to understand interest in products, testing panels, educational content or shop updates.
They may support:
- advertising
- campaign measurement
- remarketing
- newsletter or communication tools
- social media integrations
Marketing cookies are only used where required consent has been given.
Third-Party Cookies
Some cookies may be placed by third-party services used on the website.
These may include services for:
- payments
- shipping
- analytics
- email communication
- security
- embedded media
- social media
- advertising or campaign measurement
Third-party providers may process data according to their own privacy and cookie policies.
Cookies and E-Commerce Functions
Because High Coast Health Shop is a commercial shop, some cookies may be necessary for:
- adding products to the cart
- keeping cart contents during browsing
- completing checkout
- processing payment status
- managing login or customer account functions, if available
- preventing fraud or misuse
- remembering order-related session information
These cookies are part of normal shop functionality.
Cookies and Health Testing Interest
If you browse or interact with health testing panels, biomarker-related content or product science pages, cookies may help us understand general usage patterns.
We do not use cookies to make automated medical decisions.
If you submit personal or health-related information through forms or future testing-related services, that processing is handled under our Privacy Policy.
Managing Cookie Preferences
You can manage cookies in several ways:
- through the cookie banner or cookie settings tool on the website
- through your browser settings
- by deleting cookies already stored on your device
- by blocking certain types of cookies in your browser
If you block or delete cookies, some parts of the website may not function correctly, especially shopping cart, checkout, account or preference functions.
Withdrawing Consent
Where cookies are based on consent, you can withdraw or change your consent at any time through the cookie settings tool, where available.
Changing your preferences may not delete cookies already stored on your device. You can delete stored cookies through your browser settings.
Cookie Retention
Different cookies remain on your device for different periods.
Some cookies are deleted when you close your browser. Others may remain for a defined period or until you delete them manually.
Where possible, the website or cookie consent tool may provide more detailed information about individual cookies, providers, purposes and duration.
Changes to This Cookie Policy
This Cookie Policy may be updated over time as the website, shop functions, analytics tools, cookie settings or legal requirements develop.
Changes will be published on this page.
Last updated
2026

