Privacy Policy

High Coast Health Shop (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, contact us, place an order, register interest in health testing, or interact with our shop and related services.

High Coast Health Shop is part of the wider High Coast Health Intelligence ecosystem and is operated under Innova Horizon AB.

Data Controller

The data controller for the processing of personal data on this website is:

Innova Horizon AB / High Coast Health Shop

For questions regarding this Privacy Policy or your personal data, you can contact us through the contact form or email address provided on the website.

Legal Basis for Processing

We process personal data under the General Data Protection Regulation (GDPR) based on one or more of the following legal grounds:

Contractual necessity
To process orders, payments, deliveries, customer support requests and other services you ask us to provide.

Legitimate interest
To operate and improve the website, respond to inquiries, develop the shop, prevent misuse, improve customer experience and communicate with relevant visitors, customers and partners.

Consent
When you sign up for newsletters, submit optional forms, accept certain cookies, or provide information for specific purposes where consent is required.

Legal obligation
To comply with accounting, tax, consumer protection, product safety or other legal requirements.

What Data We Collect

We may collect the following categories of personal data.

Information you provide directly

This may include:

Name
Email address
Phone number, if provided
Billing and shipping address
Company name, if relevant
Order information
Customer support messages
Contact form submissions
Newsletter or interest registrations
Information you voluntarily provide when asking about products, testing panels or collaborations

Order and transaction data

When you purchase or order products or services, we may process:

Products or services ordered
Payment status
Delivery information
Refunds, returns or customer service history
Purchase history

Payment information may be processed by external payment providers. We do not store full card details unless explicitly handled through a secure payment provider according to applicable payment security standards.

Health-related information

High Coast Health Shop may offer or describe health testing panels, biomarker-related services, targeted support products or follow-up concepts.

If you voluntarily provide health-related information through forms, communication or testing-related services, such data may be considered sensitive personal data under GDPR.

We only process such information when there is a clear purpose and legal basis, such as your explicit consent, provision of a requested service, or another applicable lawful basis under GDPR.

We do not ask you to submit unnecessary health information through general contact forms.

Automatically collected data

When you visit the website, we may collect technical and usage data such as:

IP address
Browser type
Device information
Operating system
Pages visited
Referring website
Time spent on the website
Cookie and analytics data

How We Use Your Data

We use personal data to:

Process and deliver orders
Provide customer support
Respond to inquiries
Manage returns, refunds and complaints
Provide information about products, testing panels or services
Improve the website and user experience
Understand how visitors interact with the shop
Develop products, testing concepts and customer support functions
Send newsletters or updates where you have consented
Maintain website security
Comply with legal, accounting and tax obligations

We do not use your personal data to make automated medical decisions.

Health Testing and Interpretation

If health testing panels or biomarker-related services are offered through the shop, personal and health-related data may be processed to enable ordering, communication, interpretation, follow-up or related customer support.

High Coast Health Shop does not replace medical care. Information provided through the website, product pages or testing-related content is for educational, preventive, support or informational purposes unless otherwise clearly stated.

Where laboratory partners, healthcare providers or diagnostic service providers are involved, their own privacy policies and data processing terms may also apply.

Data Sharing

We do not sell your personal data.

We may share necessary personal data with trusted third parties who help us operate the shop and provide services, such as:

Website hosting providers
E-commerce platform providers
Payment providers
Delivery and logistics providers
Email and communication services
Analytics providers
Technical support providers
Laboratory, diagnostics or health testing partners, where relevant
Professional advisors, if required
Public authorities, when legally required

Third parties are only allowed to process personal data for defined purposes and must handle the data securely.

International Transfers

Some service providers may process data outside the EU/EEA.

Where this occurs, we take steps to ensure that appropriate safeguards are in place, such as EU Standard Contractual Clauses or other legally approved transfer mechanisms.

Data Retention

We retain personal data only for as long as necessary for the purpose for which it was collected.

Typical retention purposes include:

Processing and documenting orders
Providing customer support
Handling returns, refunds or complaints
Maintaining communication where relevant
Complying with accounting, tax and legal obligations
Managing consent records
Protecting the website and business from misuse

You may request deletion of your personal data, subject to legal retention requirements.

Your Rights

Under GDPR, you have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data
Restrict processing
Object to processing
Request data portability
Withdraw consent where processing is based on consent
Lodge a complaint with a supervisory authority

To exercise your rights, contact us through the website.

Cookies

This website may use cookies and similar technologies to:

Enable website functionality
Remember preferences
Support checkout and shopping cart functions
Improve performance
Analyze website traffic
Support marketing or communication, where applicable

You can manage cookies through your browser settings or cookie consent tools available on the website.

For more information, see our Cookie Policy.

Marketing Communications

If you sign up for newsletters or updates, we may use your email address to send information about products, testing panels, product science, shop updates or related content.

You can unsubscribe at any time by using the unsubscribe link in the email or by contacting us.

Data Security

We take appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration or disclosure.

However, no digital system is completely secure. We therefore encourage users not to submit unnecessary sensitive information through general website forms.